- Filters: define what part of the data in the data engine is of interest,
- Dimensions: define how to break down the data in the report output,
- Metrics: define the data points that you want to display in the report. Each metric is displayed in a separate column in the final report.
- define reports on unaggregated data and pull the report,
- define complex reports that can only be handled with Custom Reporting,
- and retrieve reports, previously created through Custom Reporting.
- For advanced invoicing and reconciliation reporting.
- For monthly financial revenue reports.
- For reports that are too complex to be created within Insight.
- For historical reporting, not already defined in Insight.
- For reports with dimensions and filters not supported by Insight.
- When the same report is available through Insight, because through Custom Reporting the report needs to be completely recreated and data needs to get aggregated, which may take a long time.
- Getting advanced reports across all sales channels.
- Reporting on error related events.
- Combining many dimensions and filters.
- Reporting where no predefined report definitions exist.
Error tracking reports only work if error tracking is enabled for your account, and you have an integration with at least one of the following SDKs:
- HTML5 SDK (Core and Pulse) or any of its derivatives (HTML5 Ad Player and Plugins) for version 220.127.116.11.1 or higher
- iOS Pulse SDK version 18.104.22.168.0 or higher
- Android Pulse SDK version 22.214.171.124.0 or higher
No error tracking information is available for direct VAST or VMAP integrations.
Limitations for Custom Reporting
- Reports return maximum 100000 rows.
- You can store at most 200 reports. If another report is created after the allocation is filled, then the report with the oldest creation date is removed.
- You can define maximum eight grouping dimensions for a report.
- You can run maximum two reports at the same time, which means that if there are still two reports waiting to complete in Custom Reporting, you cannot create another report to run in Custom Reporting.
- The query for a report runs for maximum 5 hours. Queries that take longer are cancelled, and the report's status is set to 'Failed'.
- Data for Custom Reporting is only available for the past 25 months. Reports where at least a part of the selected time span falls outside the data retention period, fail to run.
- Only the described dimensions, metrics, and filters in this document set are available in Custom Reporting.
- Revenue metrics are visible to all users of your Pulse account when using Custom Reporting, even if a particular user cannot see revenue metrics in the Pulse User Interface.