Campaign Simulation Report
The campaign simulation report gives insight into the possible campaign delivery, showing the total values as well as a daily breakdown graph, and all competing campaigns.
|1||Campaign simulation report parameters||Show or hide the parameters for the simulation.|
|2||Campaign simulation report numbers||View the totals of the campaign delivery metrics for the report.
These metrics are:
|3||Competing goals||The competing goals table gives an indication of which higher
priority goals are taking up the inventory that the campaign goal in
question could have used. The “competing imp.” column shows how many
impressions the competing goal “took” from the forecast campaign
goal. If you need to free up more inventory, you can click on the
campaigns in question and target its goals elsewhere. Keep in mind that:
Note: The goal end date shown here represents a "to" date, not a "through" date. This may cause confusion for goals whose end date includes the Full day option. For example, if a goal from this list has an end date set to May 27th, 2017, Full day, then the end date displayed in the competing goals list will actually be the next day's date (May 28th, 2017), same as when you retrieve that goal's data through the API (<end>2017-05-28T00:00:00+0200</end>), because both mark the first second the goal is not running. For more information, refer to Goal End Date.