Pulse Distribution and Prioritisation Rules

Note: For more detailed documentation around Pulse Ad Decisioning, please contact your Account Manager.
The Pulse Distribution Engine places campaign goals (see Delivery Goal Types) in different layers, where every layer has an internal sub-layer prioritisation from 1 (highest) to 10 (lowest). The sub-layer prioritisation is based on goal priority, which defines the importance of the goals picked for delivery on a scale from 1 to 10 where 1 is the most important. Pulse makes sure all goals with priority 1 are delivering according to schedule first. Then it focuses on priority 2 goals, then priority 3, and so on.
Note: Setting the priority at goal level overrides any global or campaign priority setting. If you do not set the priority on goal level, it inherits the campaign setting.

Pulse Distribution and Prioritisation Layers

Prioritisation Layer Delivery Goal Type Distribution
Layer 1 Share of Voice (SoV) goals
  1. Guaranteed and according to priority levels 1-10.

    SoV goals become Guaranteed when their share of voice is equal to or exceeds the 1/number of ad positions in ad break value. Provided you are not overbooked on SoV goals, this means that SoV goals set to at least 50% always deliver when there are 2 ad positions available in an ad break. SoV goals set to at least 33% always deliver when there are 3 ad positions available in an ad break, and so on.

  2. Not guaranteed and according to priority levels 1-10.
Layer 2 Impression goals (including quartiles and click throughs) with an end date According to schedule and according to priority levels 1-10.
Layer 3 Frontload part of impression According to allowed frontload proportionally and according to priority levels 1-10.
Layer 4 Unlimited impression goals with an end date If on same priority level, receive a percentage of inventory evenly.
Layer 5 Impression goals (including quartiles and click throughs) without an end date Proportionally to their remaining impressions and according to priority levels 1-10.
Layer 6 Unlimited impression goals without an end date If on same priority level, receive a percentage of inventory evenly.

Example: Impression Campaign with an End Date

Your campaign needs to deliver 50.000 impressions over a period of one week.

  1. The Pulse Distribution Engine first selects all SoV campaigns (no matter the prioritisation number) that are currently available and need to be delivered.
  2. If there are no SoV campaigns available, it moves on and selects campaign goals from the next layer. From the impression booked campaigns with an end date, it selects the one with the highest priority (our example campaign) and delivers it according to its duration and remaining lifetime.
  3. Your default frontload setting is 30%, which means that Pulse delivers 30% of the campaign impressions (15.000 impressions for the example campaign) as soon as possible and the rest of the 35.000 impressions evenly over the campaign period (in this case one week).
    Note: The frontload percentage can be changed either at the global account level or/and for each campaign, where 100% frontload means that the campaign delivers as fast as possible, and 0% frontloading means it delivers evenly over the whole period.

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