Review Creatives

  1. Open Creative Review from the Programmatic menu (Creative review access tab).
  2. In the Allowed/Blocked column (depending on the selected default behaviour), click on the creative you wish to review. Below the video player, you see the Creative ID, DSP, Seat, Buyer, and Domain information related to the selected creative.
  3. Click on the PLAY button to watch the creative in the video player.
  4. Click on APPROVE or REJECT if you have made your decision. If you are not sure, reload the video to watch the creative again.
    1. If the default behaviour is Blacklist:
      • Approve: The creative is marked green and moved down in the "Allowed" column.
      • Reject: The creative is marked red and moved to the "Blacklisted" column.

      Rejecting a creative means future bids containing the rejected creative cannot win the auction. All bids containing unreviewed or approved creatives can win the auction.

    2. If the default behaviour is Whitelist:
      • Approve: The creative is marked green and moved to the "Whitelisted" column.
      • Reject: The creative is marked red and moved down in the "Blocked" column.

      Approving a creative means future bids containing the approved creative can win the auction. All bids containing unreviewed or rejected creatives cannot win the auction.

  5. (Optional) You can still change your mind and do any of the following:
    • If the default behaviour is Blacklist:
      • Click on a previously rejected creative in the "Blacklisted" column and approve it.
      • Click on a previously approved (green) creative in the "Allowed" column and reject it.
    • If the default behaviour is Whitelist:
      • Click on a previously approved creative in the "Whitelisted" column and reject it.
      • Click on a previously rejected (red) creative in the "Blocked" column and approve it.

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