Ads Pass-Through Parameters (Player V2 Deprecated)

This topic lists and describes the Player Pass-Through Parameters for advanced ad tracking and targeting.

Ad Pass-Through Parameters

The values of these parameters are tags from your ad server or ad network account and can be passed to the Ooyala Player for advanced ad tracking and targeting. The following table shows the list of the thruParam_ options that we currently support for ad servers and ad networks:

Parameter Description
thruParam_adify

Adify

thruParam_adtech

AdTech.

thruParam_as247 Open AdStream 24/7
thruParam_atlas

Atlas.

thruParam_brightroll

Brightroll.

thruParam_brightrollOverlay Brightroll Overlay.
thruParam_cbsi CBS Interactive
thruParam_dartEnterprise DART Enterprise.
thruParam_dartEnterpriseOverlay DART Enterprise Overlay
thruParam_doubleclick DoubleClick
thruParam_freewheel FreeWheel
thruParam_google Google AdSense
thruParam_lightningcast Lightningcast
thruParam_liverail LiveRail (VAST)
thruParam_liverail-ads-manager LiveRail
thruParam_openx OpenX
thruParam_thruParam_adapTv-ads-manager

Adap.tv

thruParam_tremor-ads-manager Tremor Media
thruParam_tv2n TV2N
thruParam_vast VAST
thruParam_vastOverlay VAST Overlay
thruParam_videoad Ooyala Video Ad
thruParam_yume YuMe

Related Information

The following list provides links to Backlot documentation that provides some general information about ads and to monetization through ads.

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