Viewing Performance Metrics
The Performance tab highlights common performance metrics: displays, plays requested, video starts, and conversion rates.
The items in the legend on the left of the tab are color-coded to the lines on the chart.
To hide a metric from the chart, deselect the check box to the left of the metric's name in the legend.
The metrics shown on the Performance tab include:
- Displays: This is a count of the occurrences of the display event, which means the embed code has changed (new content loaded).
- Plays Requested: The number of times the "play"
button is triggered either manually or automatically. This is a count of the
occurrences of the playRequested
event, which means that any video content (including ad video content) was
requested.Note: We have improved our calculation of this metric. You may see the number of plays requested from your HTML5 and SDK players increase after 11/11/2014 due to this implementation.
- Video Starts: The number of times users started
watching actual video content (non-ad content).This is a count of the occurrences of
event, which means that the requested video content (not ad content) has begun actual
playback. Note: We have improved our calculation of this metric. You may see the number of video starts from your HTML5 and SDK players decrease after 11/11/2014 due to this implementation.
- Play Conversion Rate: Ratio of plays requested
events to displays events. The Play Conversion Rate view is useful for any publisher
trying to understand the CTR (click-through-rate) between videos being presented to a
consumer on their site or app, and the consumer's willingness to clickthrough and
play. Autoplay players interfere with this ratio. Note: We have improved our calculation of plays requested. You may see the play conversion rate metric from your HTML5 and SDK players increase after 11/11/2014 due to this implementation.
- Video Conversion Rate: Ratio of video starts
events to plays requested events. The Video Conversion Rate view is useful for any
publishers that provide some form of "bumpers" before the video starts or runs
pre-roll ads to track the abandonment rate of consumers that exit the player before
the requested video begins. Note: We have improved our calculation of video starts and plays requested. You may see the number of video starts from your HTML5 and SDK players change after 11/11/2014 due to this implementation.
Refer to the conceptual overview for a graphic depiction of the displays, plays, and video starts (and other events) for a typical video. The first three events in the graphic equate to display, play requested, and video start.
For details on how to export reports on the Business Intelligence page as CSV files, see Exporting Business Intelligence Reports.
Time SegmentsOn the upper right of the chart is a series of buttons you can use to change the granularity (the level of detail) of the displayed data:
The following time segments are available:
- 15 Mins
The default time segment is Day.
The default date range for the day time segment is different from the default date range for the 15 minute and hour time segments.
For the day time segment the default date range is from 12:00am of the first day to 11:59pm of the last day in the week (8 24 hour segments). For the 15 minute and hour time segments the default date range is from 12:00pm of the first day to 12:00pm of the last day in the week (7 24 hour segments).
This difference in default date range means that your metric data will change when you switch between the day time segment and the 15 minute or hour time segments. We will change the date range limitation for 15 minute and hour time segments to match the day time range (8 24 hour segments) in an upcoming release.