Viewing Reach Metrics

The Reach tab highlights how widely your videos are getting watched, regardless of plays.

Click the Reach tab to see metrics related to the reach of your content.

To hide a metric from the chart, in the legend, deselect the check box to the left of the metric's name.

The metrics shown in the Reach tab include:
  • Unique Users: The number of unique users who request to play the selected video asset(s).
  • Average Plays Requested per User: The total number of plays requested per total number of unique users for the selected asset(s) for the selected date range (Total Plays Requested/Total Unique Users).
    Note: We have improved our calculation of plays requested. You may see the number of plays requested from your HTML5 and SDK players increase after 11/11/2014 due to this implementation.

Example: You select two days as your date range. On day 1 you have user A (with 3 Plays Requested), user B (with 4 Plays Requested), and user C (with 2 Plays Requested). On day 2 you have user B (with 2 Plays Requested), user C (with 8 Plays Requested), user D (with 1 Plays Requested). Total Unique Users for these two days is 4 (A, B, C, D). Total Plays Requested for these two days is 3+4+2+2+8+1=22 Avg.=22/4=5.5

For details on how to export reports on the Business Intelligence page as CSV files, see Exporting Business Intelligence Reports.

Time Segments

On the upper right of the chart is a series of buttons you can use to change the granularity (the level of detail) of the displayed data:

The following time segments are available:

  • 15 Mins
  • Hour
  • Day
  • Week
  • Month

The default time segment is Day.

Note:

The default date range for the day time segment is different from the default date range for the 15 minute and hour time segments.

For the day time segment the default date range is from 12:00am of the first day to 11:59pm of the last day in the week (8 24 hour segments). For the 15 minute and hour time segments the default date range is from 12:00pm of the first day to 12:00pm of the last day in the week (7 24 hour segments).

This difference in default date range means that your metric data will change when you switch between the day time segment and the 15 minute or hour time segments. We will change the date range limitation for 15 minute and hour time segments to match the day time range (8 24 hour segments) in an upcoming release.

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