Publishing lets you share videos and video metadata with multiple web properties and
Embedding an Asset
To make an asset available to viewers, you can embed a player on your HTML page.
Syndicating an Asset
After you associate a video, channel, remote asset, or channel set with a label, Backlot automatically publishes it based on how you configured syndication.
The most common way to publish content is to copy the HTML embed code to a web page.
Syndication enables you to externally publish your content to third-party sites such as Facebook, Boxee, YouTube, Roku, iTunes, and others.
Publishing rules give you complete control over your content by enabling you to control where and when it can be viewed.
When added to external publishing targets, labels specify which videos, channels, and channel sets to publish externally.
Universal Syndication enables you to easily create and modify custom feeds, in any format that meets your needs. Once configured, you can immediately deliver video to new partners, devices, and distribution channels such as Roku, Boxee, AppleTV, and so on.