Publishing rules give you complete control over your content by enabling you to control where and when it can be viewed.
Backlot publishing rules enable you to:
- Allow or restrict website domains that can show your content—you can either specify a list of domains that are allowed to embed your content or specify a list of domains that cannot embed your content.
- Allow or prevent your content from being viewed in specific geographic regions, DMAs, and IP addresses—you can specify a list to countries, DMA regions, and IP addresses to allow or block.
- Detect and restrict anonymous proxy connections.
For example, a user in country X spoofs his IP address through a VPN/proxy to look like he's in country Y to accesses content only permitted in country Y. You can set up anonymous proxy controls to restrict this user from viewing your content.
- Express embargo rules by restricting your content to specific ranges or recurring intervals—you specify a time that is applied around the world, based on your current time zone.
For example, if you allow content to be viewed from 1:00 to 4:00 from the New York time zone (GMT -05:00), the content will be accessible around the world (in geographic regions that you allow) from 6:00 to 9:00 GMT.
- Limit your content to specific devices—you can currently specify whether to allow iOS devices to view your content.
You can use any combination of publishing rules to meet your requirements. For example, you might want to only allow your content to be viewed in the United States, between 6:00 PM and 11:00 PM, on non-iOS devices.