Discovery CTR (Click Through Rate) Report

Note: This feature will be deprecated in the near future. Ooyala recommends that you instead use the Discovery module (tab) in Ooyala IQ for tracking Discovery-powered engagement growth. For details, see Viewing Discovery Insights.
Discovery CTR measures the effectiveness of Discovery recommendations. Discovery CTR is defined as the ratio of the number of clicks on Discovery screens to the number of impressions of Discovery screens.

Report File Name

The report file name is Discovery_ctr_<yyyymmdd>_<yyyymmdd>_<PID>.csv.

Report Fields

The report includes the following fields.
Field Description
Player_ID The Backlot name of the Ooyala player. A player_ID of '0' is used to show aggregate metrics across all players.
Player_Name The Backlot name of the Ooyala player.
Date The date for the CTR.
Aggregate_CTR The CTR covering impressions and clicks of both the Discovery end screen and pause screen.
End_Screen_Impressions The number of impressions of the Discovery end screen. 'NA' indicates that insufficient data is available.
End_Screen_CTR The CTR of the Discovery end screen, including auto-plays. 'NA' indicates that there is insufficient data available.
End_Screen_excludingAutoplay_CTR The CTR of the Discovery end screen, excluding auto-plays. 'NA' indicates that there is insufficient data available.
Pause_Screen_Impressions The number of impressions of the Discovery pause screen. 'NA' indicates that there is insufficient data available.
Pause_Screen_CTR The CTR of the Discovery pause screen. 'NA' indicates that there is insufficient data available.

*PID in the file name is the Provider ID and an Ooyala reference for your Backlot account. Each account has a different Provider ID. You can therefore use this to distinguish your CSV reports if you have multiple Backlot accounts.

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