Discovery Time Lift Report (Deprecated)

Note: This feature has been deprecated. Ooyala recommends that you switch to the Discovery module (tab) in Ooyala IQ for tracking Discovery-powered engagement growth. For details, see Viewing Discovery Insights.
The Discovery Time Lift report measures the growth in total view time, due to Discovery. Discovery Time Lift can be considered a measure of growth in session duration for the average user. Time Lift is defined as the total view time from Discovery plays expressed as a percentage of the total view time from organic plays.

Example

If the view time from the 100 organic plays in a week was 200 minutes and the view time from the 20 Discovery plays was 48 minutes, the Discovery Time Lift would be 48*100/200, or 24%.

Report File Name

The report file name is Discovery_time_lift_<yyyymmdd>_<yyyymmdd>_<PID>.csv.

Report Fields

The report includes the following fields.
Field Description
Player_ID The Backlot ID of the Ooyala player. A player_ID of '0' is used to show aggregate metrics across all players.
Player_Name The Backlot name of the Ooyala player.
Date The date the lift was generated.
Discovery_Time_In_Hours The total view time in hours for Discovery plays.
Aggregate_Lift Total lift covering plays from the Discovery end screen and pause screen.
End_Screen The lift from the Discovery end screen alone, including auto-plays.
End_Screen_ excludingAutoplay The lift from the Discovery end screen alone, excluding auto-plays.
Pause_Screen The lift from the Discovery pause screen.

*PID in the file name is the Provider ID and an Ooyala reference for your Backlot account. Each account has a different Provider ID. You can therefore use this to distinguish your CSV reports if you have multiple Backlot accounts.

Note: If you are using more than one Ooyala player, views from players that do not have Discovery enabled are still counted as organic plays, resulting in a lower than actual time lift.

Was this article helpful?