Ads in Player V4

To deliver ads during playback, use any of the ad plugins that integrate with Player V4. To deliver My Ads from Backlot, see Delivering My Ads instead.

Ad Plugins

You can use the following ad plugins to deliver ads in Player V4. These plugins were developed using the Ad Manager Framework. For more information, see About Ads and Integrating Ads.
Note: If you are migrating from Player V3 to Player V4, see Migrating to Player V4.

Run-time Playback Ad Flow for Ad Plugins

  1. When the HTML page is opened, the Ooyala player is created and loads.
  2. The player reads in all embedded parameters on the page.
  3. The player obtains from Backlot any metadata about the video and any ad sets, if defined.
  4. The player starts playing the video.
  5. During playback, if a cue point is reached (for example, for a pre-roll, mid-roll, or post-roll ad), the player obtains information about the ad or overlay (such as the URL where it's hosted, and other metadata) from the applicable ad server.
  6. The player pulls the ad or overlay from the specified URL, and then plays the ad.

Ads and Firefox Private Browsing

For consumers using Private Browsing windows in Firefox, some ads may fail to load because privacy mode blocks certain kinds of tracking URLs.

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