Creating Ad Sets for Integrating with Ad Sources
Instead of using your own assets, you can work with other ad sources.
- Ooyala Pulse
- Google IMA V3
- FreeWheel
- LiveRail
- Adap.TV
- Tremor Media
If you are unsure which of the ad source options to choose, consult with your ad partner to determine.
About Tracking Pixel URLsYou can use tracking pixels to monitor the delivery of your ad assets. Tracking pixel URLs can be associated with both Ooyala Backlot ads, Ooyala Pulse ads and third-party ads to calculate ad impressions through Backlot. Ooyala Backlot does not track any other type of ad events, such as quartile playback or clicks, but Ooyala Pulse does track these events for all ads it serves.
For third-party ads, tracking pixels are only relevant to VAST and VPAID tags and Google IMA. Ad manager modules enable publishers to manage trackers on their own, within an ad platform.
Each time a viewer watches an ad associated with a tracking pixel, an HTTP request is made to the tracking pixel URL. Tracking pixel URLs are usually used to make calls to third-party ad platforms that they use to track ad delivery. You can specify up to three pixels for each ad asset (which notifies up to three third-party ad platforms).