As an Ad Sales manager you are tasked to provide targeting information (e.g., geography, device, label) to an advertiser, agency, or ad provider to maximize CPMs. You know where your average user is coming from (geography) and the device he uses (device). You are looking for the untapped user base viewing your videos. Specifically, you want to identify the device and the geography that are generating a significant amount of traffic, and understand which videos they are watching to sell that inventory to advertisers.
You want to answer these questions: What dimensions are available for targeting purposes? What are the number of plays requested for a particular combination of device and geography? What is the most popular content for this same combination?
You notice that mobile has the most number of plays, followed by tablet. Tablet is the under-monetized platform.
You notice the significant plays in iOS tablets.
You notice a significant number of plays in the US and Canada.
You can use this information to determine the videos on iOS tablets playing content in Canada which have meaningful number of plays.