Campaign Simulation Report
The campaign simulation report gives insight into the possible campaign delivery, showing the total values as well as a daily breakdown graph, and all competing goals and campaigns.
|1||Download as CSV||Download the data in the graph as a .csv file. The name of the file is the same as the title of the simulation, but spaces are substituted with underscores.|
|2||Campaign simulation report parameters||Show or hide the parameters for the simulation.|
|3||Campaign simulation report numbers||View the totals of the campaign delivery metrics for the report.
These metrics refer to either normal goals and normal inventory, or
sponsor goals and sponsor inventory, depending on which goal
mode you selected in your simulation.
|4||Competing goals||The competing goals table refers to either normal goals or
sponsor goals, depending on which goal mode you selected in
your simulation, and gives an indication of which higher priority
goals are taking up the inventory that the campaign goal in question
could have used. The “competing imp.” column shows how many
impressions the competing goal “took” from the forecast campaign
goal. If you need to free up more inventory, you can click on the
campaigns in question and target its goals elsewhere. Keep in mind that:
Note: The goal end date shown here represents a "to" date, not a "through" date. This may cause confusion for goals whose end date includes the Full day option. For example, if a goal from this list has an end date set to May 27th, 2017, Full day, then the end date displayed in the competing goals list will actually be the next day's date (May 28th, 2017), same as when you retrieve that goal's data through the API (<end>2017-05-28T00:00:00+0200</end>), because both mark the first second the goal is not running. For more information, refer to Goal End Date.