Create New Marketplace

  1. Open Programmatic from the menu (Programmatic icon).
  2. Click the CREATE NEW button. You get the option to create a private marketplace.
  3. Click on Private marketplace.

    A new page opens up:

    Private Marketplace creation page 1
  4. Fill in the following fields:
    1. Name: enter the name of the marketplace.
    2. Notes (optional): add a description of your marketplace which is visible to the buyers.
  5. Click CREATE.

    This creates the marketplace and takes you to a new page to fill in more information and add deals to the marketplace:

    Private Marketplace creation page 2
    Note: The deal ID and deal terms set in the following steps need to be communicated to the buyer(s) so they can accurately match that in their demand side platform and successfully target a specific private marketplace. For more information, refer to DSP Guide for Buyers.
  6. Transparency level: click on the field to select transparency level. This setting dictates how a buyer sees your domain. You get three options, listed from most recommended to least recommended:
    1. Full: both the domain and page URL are fully transparent, meaning they are sent in full to each buyer in the bidding process.
    2. Semi: specify the domain and page URL as you would like them to appear in the bidding process.
    3. None: the domain and page URL are not sent in the bid request and buyers are not able to see this information.
    Note: We recommend using full transparency as many buyers bid and pay top CPMs only for fully transparent inventory.
  7. Supported player APIs: check the box(es) to inform buyers that VPAID 1.0 and/or VPAID 2.0 is supported. Leaving the boxes unchecked informs the buyers that VPAID is not supported.
  8. Advertiser domain blacklist: enter an advertiser domain you wish to block for this marketplace and click ADD or press 'Enter'.

    The domain name appears below the input field. To add another domain, repeat the step.

    You can delete a domain by clicking on the bin icon.

    Note: Subdomains are also matched.
    • If you block example.com, then www.example.com and www.another.example.com are also blocked, however www.anotherexample.com is not affected.
    • If you block www.example.com but you allow example.com, the www.example.com domain is considered allowed.
    Attention: Whitelist settings on deal level (refer to step 17) always override blacklist settings on marketplace level.
    • If an advertiser domain is both blocked on marketplace level and allowed on deal level, it means the domain is allowed (whitelisted).
    • If the deal whitelist is not empty, all other advertiser domains are blocked regardless of what is included in the marketplace blacklist.
  9. Click SAVE CHANGES to save the information you filled in and continue with adding deals. You cannot access "Deals" without saving the changes.
  10. Click the ADD DEAL button. You get two options:
    1. Fixed price: a deal with a pre-negotiated price.
    2. 2nd price: a deal with a floor price.
  11. Choose the type of deal. The procedure is the same for both types.

    A new page opens up:

    Deal creation page 1
  12. Fill in the following fields:
    1. Deal Name: enter the name of the deal.
    2. Deal ID: create the Deal ID for this connection, or click on "Generate ID". You can also use the Deal ID generated by the buyer.
      Note: If you are creating the Deal ID, you need to send it to the buyer, in order for them to see and get your inventory.
    3. Seat (Buyer)/DSP: this field provides a list of all the buyers you are connected to. Start typing and a list of search results appears. Choose the desired Seat (Buyer)/DSP from the list. You see the buyer name together with the DSP used for the connection, as shown below: Seat (Buyer)/DSP search results
      • Multiple buyers (seats) behind DSP: this means you select all buyers (seats) behind this DSP
      • One buyer (seat) behind DSP: this means you select only one buyer (seat) behind this DSP
      In case of BidSwitch:
      • Multiple DSPs behind BidSwitch: this means you select all DSPs behind BidSwitch and all buyers behind each of the DSPs
      • One DSP behind BidSwitch: this means you select one DSP behind BidSwitch and the buyers behind that DSP
      Note: If the desired Seat (Buyer)/DSP is not shown in the list, contact your Account Manager to request and provide the Buyer name, DSP the buyer uses, and the Buyer's Seat ID within the DSP.
  13. Click PROCEED.

    This takes you to the next step.

    Deal add format rules page
  14. Click ADD NEW RULE.

    You see the following:

    Deal configure format rules page
  15. Set format rules:
    1. Select ad format(s): you can add format rules for individual ad formats, or you can select multiple ad formats.
    2. Enter the price: fixed price (CPM), or price floor (CPM), depending on the type of deal.
      • Enter the value.
      • Select the corresponding currency so it matches the currency used by the buyer.
    3. (Optional) Creative Duration: enter the minimum and maximum duration of the creative in seconds. You must either specify both the minimum and maximum duration or just the maximum duration. By default, the minimum duration is 0 seconds and the maximum duration is 60 seconds. If you do not specify the creative duration, the default values are passed in the bid request.
      Note: If there are 2 or more deals in a marketplace with the same buyer but different creative durations for a specific format type, then the most restrictive settings apply, meaning that the shortest minimum duration and longest maximum duration for a specific format type are sent in the bid request.
    4. Click on the green tick icon to finish adding the rule, or click the X icon to discard what you entered.
      Note: After adding a format rule, you can edit it by clicking on the pen icon, or delete it by clicking on the X icon.
  16. When you finish adding all desired format rules, click PROCEED.

    This takes you to the next step.

    Deal whitelist advertiser domains page
  17. Whitelist advertiser domains: add a desired advertiser domain and click ADD or press 'Enter'.

    The domain name appears below the input field. To add another domain, repeat the step.

    You can delete a domain by clicking on the bin icon.

    Note: Subdomains are also matched.
    • If you block example.com, then www.example.com and www.another.example.com are also blocked, however www.anotherexample.com is not affected.
    • If you block www.example.com but you allow example.com, the www.example.com domain is considered allowed.
    Attention: Whitelist settings on deal level always override blacklist settings on marketplace level (refer to step 8).
    • If an advertiser domain is both blocked on marketplace level and allowed on deal level, it means the domain is allowed (whitelisted).
    • If the deal whitelist is not empty, all other advertiser domains are blocked regardless of what is included in the marketplace blacklist.
  18. When you finish configuring the deal, click SAVE. The deal is active by default, but since the newly created marketplace is not active by default, the deal is still not visible to buyers.
    Note: In case some deals in a marketplace should not be active for a certain period of time, or you have recurring deals with certain buyers, you can pause and resume those deals accordingly.

When you finish adding deals, you see an overview of all the deals in the marketplace with information about the deal type, deal status (active or paused), buyers, ad formats, price, and creative duration. In the upper right corner you can change the marketplace status from "Draft" to "Active" and click SAVE CHANGES, as shown below. Changing the status of the marketplace to "Active" makes the active deals from the marketplace visible to selected buyers. You can choose to activate the marketplace later from the Marketplace list.

Activate marketplace
Note:
  • When you finish creating a marketplace, follow the instructions in Create a Campaign to create your programmatic campaign, goal, and RTB ad.
  • The set deal ID and deal terms need to be communicated to the buyer(s) so they can accurately match that in their demand side platform and successfully target a specific private marketplace. For more information, refer to DSP Guide for Buyers.
  • You need to resume any paused deals in an active marketplace when you want to make them visible to buyers.
https://help.ooyala.com/sites/all/libraries/dita/en/video-advertising/oadtech/ad_serving/ug/ssp_create_new_marketplace.html

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