Creative Review Interface Overview

When you open Creative Review from the Programmatic menu (Creative review access tab, you see the following interface, with a difference in the columns depending on the selected default behaviour:

Creative review interface

Parts of Creative Review

Part Name Description
1 Video player with action buttons Play the selected creative in the video player, and then choose to approve, reject, or watch it again before making a decision.
  1. Default behaviour is Blacklist:
    • Approve: The creative is marked green and moved down in the "Allowed" column.
    • Reject: The creative is marked red and moved to the "Blacklisted" column.
  2. Default behaviour is Whitelist:
    • Approve: The creative is marked green and moved to the "Whitelisted" column.
    • Reject: The creative is marked red and moved down in the "Blocked" column.
2 Creative information List of information related to the creative:
  • Creative ID: The ID of the selected creative
  • DSP: The name of the DSP bidding with the selected creative
  • Seat: The Seat ID
  • Buyer: the name of the buyer behind the Seat
  • Domain: the advertiser domain
3 Settings
This enables you to set one of these options, blacklist or whitelist, as the default behaviour for creatives seen for the first time through real-time bidding.
  1. Blacklist: By default, you allow all creatives. This means that any bid containing a creative from the "Allowed" list can win the auction. By rejecting a creative, you blacklist it, which means future bids containing the rejected creative can never win the auction.
  2. Whitelist: By default, you block all creatives. This means that any bid containing a creative from the "Blocked" list cannot win the auction. By approving a creative, you whitelist it, which means future bids containing the approved creative can win the auction.
Note: When Creative Review is enabled for your account, the default behaviour is automatically set to "Blacklist". You can change this setting at any time.
4 Allowed or Blocked creatives (depending on the selected default behaviour)
  1. Default behaviour is Blacklist: The column shows all allowed creatives, both unreviewed and approved.
  2. Default behaviour is Whitelist: The column shows all blocked creatives, both unreviewed and rejected.
5 Filter creatives in Allowed/Blocked column
  1. Default behaviour is Blacklist: Select to view all creatives, only unreviewed creatives, or only approved (green) creatives.
  2. Default behaviour is Whitelist: Select to view all creatives, only unreviewed creatives, or only rejected (red) creatives.
6 Blacklisted or Whitelisted creatives (depending on the selected default behaviour)
  1. Default behaviour is Blacklist: The column shows all rejected (red) creatives.
  2. Default behaviour is Whitelist: The column shows all approved (green) creatives.
https://help.ooyala.com/sites/all/libraries/dita/en/video-advertising/oadtech/ad_serving/ug/ssp_creative_review_ui_overview.html

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