2015-01-15 Release

CPM pricing, Share of Voice defaults to 100%, and more spelling variations of clickTAG in the companion banner template.

CPM Pricing

Previously, you could add your total goal budgets in Pulse when adding a new campaign. To improve that feature even further and to make it easier for those working mainly with CPM figures, it is now possible to specify the CPM price of a specific goal. Those that work mainly with CPM figures rather than total budgets, no longer have to manually multiply the number of impressions with the CPM to derive the total revenue. Instead, now you simply add the CPM price directly in Pulse and get the total revenues calculated by default when pulling reports.

The feature is enabled for all Pulse accounts. For more information, refer to Goal Pricing.

Share of Voice Defaults to 100%

Previously, when creating Share of Voice goals in Pulse, they defaulted to 0 percent, which meant that you often had to change it to another value (typically 100 percent) immediately after creation. To improve workflow, minimise the risk of making errors, and speed up the process, Share of Voice goals now default to 100 percent. For more information, refer to Delivery Goal Types.

Companion Banner Template: clickTAG Spelling Variations

Previously, you had to manually edit the clickTAG parameter of the companion banner template if you had a Flash banner that used a different spelling of clickTAG (typically "clickTag" or "clicktag"). To improve and streamline the workflow, we have now added the alternative spellings to the companion banner template. When creating a companion banner, the template code is now pre-populated in Pulse and no action is required to be able to use it.

The template for creation of a Flash companion banner, previously looked like this:

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" 
codebase= "http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab"  width="{zone.width}"  height="{zone.height}"  id="banner_{zone.name}">
   <param name="movie" value="{ad.banner}"/>
   <param name="allowScriptAccess" value="always"/>
   <param name="flashvars" value="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}"/>
   <embed src="{ad.banner}" width="{zone.width}" height="{zone.height}" name="banner_{zone.name}" flashvars="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}" type="application/x-shockwave-flash" allowscriptaccess="always" pluginspace="http://get.adobe.com/flashplayer/">

Now it looks like:

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" 
codebase= "http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab"  width= "{zone.width}"  height= "{zone.height}"  id= "banner_{zone.name}">   
    <param name="movie" value="{ad.banner}"/> 
    <param name="allowScriptAccess" value="always"/>
    <param name="flashvars" value="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}&clickTag={urlenc(clickurl)}{durlenc(ad.linkurl)}&clicktag={urlenc(clickurl)}{durlenc(ad.linkurl)}"/>
    <embed src="{ad.banner}" width="{zone.width}" height="{zone.height}" name="banner_{zone.name}" flashvars="clickTAG={urlenc(clickurl)}{durlenc(ad.linkurl)}&clickTag={urlenc(clickurl)}{durlenc(ad.linkurl)}&clicktag={urlenc(clickurl)}{durlenc(ad.linkurl)}" 
type="application/x-shockwave-flash" allowscriptaccess="always" pluginspace="http://get.adobe.com/flashplayer/">   </embed>

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