Ability to book impression based sponsor goals through the Pulse user interface and Goal API.
Impression Based Sponsor Goals
Sponsor goal mode is used for extra sponsor messages, guaranteeing a prime position directly after pre-roll and mid-roll ad breaks, and before post-roll ad breaks, meaning that sponsor goals are delivered closest to content. They act within their own sponsor break and compete only with other sponsor goals.
Previously, all sponsor goals were set by default to 100% Share of Voice (SoV) and you could not change that. Now, you can configure sponsor goals based on impressions, and you can edit the Share of Voice percentage to any value from 0 to 100%.
- allowing you to charge advertisers based on the volume of delivered impressions for sponsor goals
- ensuring a paced delivery for the entire goal duration
- reducing over-delivery, therefore increasing available inventory
- reducing manual work, therefore saving time
To set the sponsor delivery goal type, open the Add new goal page, select the "Sponsor Goal" mode, and choose the desired delivery goal type and target.
You can also edit the delivery goal type and target for an existing sponsor goal by double-clicking the Goal field in the Campaign Goals list. This opens the "Edit goal target" window where you can make the desired changes.
This release includes the following documentation updates: