Client Side Ad Integration

The Ooyala Player integrates with numerous ad servers and ad managers. This topic provides an overview of what ad integrations are available for Flash, HTML5, Android, and iOS with the Ooyala Player.

For definitions of commonly used video monetization terms, see Monetization.

Ooyala's V4 video player is compliant with the IAB VAST 2.0 and 3.0, VPAID 2.0, and VPAID 1.0 using Ooyala Pulse or Google IMA. In Backlot, you can associate a compliant ad tag with a particular video or set of videos. You can also dynamically apply the ad tag at the page level using Ooyala's Player APIs. Beyond this, Ooyala offers plug-in integrations with a number of ad management platforms, such as FreeWheel, LiveRail and Google IMA (DFP). In general, these platform integrations offer more control and flexibility than a straight VAST-based integration.

Ad Products

Ooyala Pulse (formerly Videoplaza) is a supported ad provider for the Ooyala player. For information on the Ooyala Ad Products, Pulse and Pulse SSP, refer to Ooyala Pulse User Guide and Ooyala Pulse SSP User Guide.

For more information on how to integrate the Ooyala Player V4 with Ooyala Pulse, refer to Ooyala Pulse Ad Plugin.

Server Side Ad Insertion (SSAI)

SSAI provides the seamless experience of linear TV, and protects your ad inventory against ad-blockers. We have added support for Google DoubleClick for Publishers (DFP) and Ooyala Pulse, with ad insertion that is frame-accurate and localized per user.

Read more about Ooyala’s SSAI offering in the Server Side Ad Insertion.

Player V4 Supported Ad Integrations and IAB Standards

Ad providers and IAB standards supported by Player V4 (for HTML5, Android Web, and iOS Web) include, but are not limited to, the third party solution providers listed below:

Mobile SDK Supported Ad Integrations and IAB Standards

Ad providers and IAB standards supported by Ooyala video mobile SDKs for iOS and Android include, but are not limited to, the third party solution providers listed below.

Player V3 Supported Ad Integrations and IAB Standards

Ad providers and IAB standards supported by Player V3 include, but are not limited to, the third party solution providers listed below.