Syndication enables you to externally publish your content to third-party sites such as Facebook, Boxee, YouTube, Roku, iTunes, and others.

Backlot makes publishing easy. Whether your video or video channel will be published on 5 websites or 500, the process takes only a few steps.

Syndication lets you:

  • Create and dynamically update channel lineups
  • Encourage viral video syndication through the Ooyala player
  • Distribute videos to YouTube, iTunes and create your own Player MRSS feeds
  • Create/participate in syndication networks to increase your audience reach and monetization opportunities
  • Syndicate videos and video channels to content affiliates, while maintaining syndication authority over your content
Note: Due to storage restrictions, files larger than 5GB do not appear in syndications. For more details on this limit please contact your Customer Success Manager.

Backlot supports several types of syndication: Facebook syndication, YouTube syndication and feed-based syndication for all other third parties.

For YouTube syndication, Backlot automatically uploads the source files of videos directly to YouTube, which handles all transcoding and the generation of preview images.

For feed-based syndication, Ooyala hosts Media RSS (MRSS) files that contain information about each video.

Note: The syndication of audio assets is not supported.

Access keys can be used to create private URLs for a syndication's MRSS feed. With this you can give out unique feed URLs to third parties, and if needed, revoke their access to your MRSS feed without having to delete the feed. If you create access keys for your syndications you may need to get and share the access keys with your partners so they are able to use the syndication feed. See the topics on access keys to learn how to enable, create, and manage access keys.

The following is an example of an iTunes syndication with a single video:

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dcterms="" version="2.0" xmlns:itunes="" xmlns:media="" xmlns:ext="">
      <title>My Movie</title>
      <description>It's 20% longer than my last one!</description>
      <guid isPermaLink="false">BrdXVjMjrgtupU3M1hBAXx2Y_HpgQ4ho</guid>
      <pubDate>Sun, 1 May 2011 20:36:40 +0000</pubDate>
      <media:title>My Movie</media:title>
      <media:description>It's 20% longer than my last one!</media:description>
      <media:restriction type="country" relationship="allow">US EU</media:restriction>
      <media:restriction type="uri" relationship="allow"></media:restriction>
      <media:category name="Gripping" id="c42b225963ad481b916d87ec77d7767b" full_name="/Gripping" parent_id="" scheme=""/>
      <media:thumbnail height="75" url="" width="100"/>
      <enclosure type="video/m4v" length="2161327" url=";pcode=Y4cG06BlqYMLIjPGyv1NbacSK-x3&amp;signature=jZS%2BSavYkEYDg8tuQfCn%2FzqMlzGW8itvMBdSOH2MXhc"/>
      <itunes:summary>I used a Steadicam!</itunes:summary>

When you provide this URL to iTunes, it uses this information to automatically ingest your content metadata and make the video available on iTunes.

To let Backlot know which videos to make available to which syndications, you configure it using labels. To do this, you create a syndication and associate it with a label. Then, anytime you associate a video, channel, or channel set with that label, it is automatically added to the syndication.

For example, if you want to syndicate a video podcast to Boxee, YouTube, and iTunes, you might set up three syndications and associate them with the publish_podcast label. Then, whenever you add the publish_podcast label to an asset, Backlot automatically adds it to Boxee, YouTube, and iTunes.